Multichanneling. As final product we have developed an exhibition course. It invites the visitors to gain background knowledge about the financial market - and to enter virtually the investment business.
On several physical and digital touchpoints users get a completely new grasp of a merely seemingly dry subject matter. As the joy of using the touchpoints grows, the understanding of the interrellations on the financial market increases too.
The touchpoints of the exhibition course combine information design, motion design and interactive storytelling. Essential with all this is the physical act of touching, getting involved and decision making.
How do I compile a profitable portfolio of assets? For trade fairs and roadshows we have designed the portfolio-simulator as a kiosk, featuring an interactive gameboard screen as attractive touchpoint. The visitors move blocks of shares in form of tokens over the screen and the simulator calculates the effects of each decision, even the slightest alteration.
The online portfolio-simulator for the browser.
An interactive screen supplies background information on the most important commodities (as e.g. raw materials, gold, sugar etc.) that are traded on the stock exchanges.
What is connected?
Another interactive multitouch-screen allows the users to experience which investments on the stock exchange correlate and which don't. In which forms are assets safe even in times of crises?
A History of the Financial Markets
The users shift infoscreens along a historical “temperature curve” and thus travel through the eventful history of the worldwide financial market with all its ups and downs.